Maya Jama has no official net worth figure, but accounts filed on the day of the Celebrity Traitors final show MIJ & Co Entertainment Ltd, the company she controls, held net assets of £4,025,070 at 31 January 2026. That is up £1.39m in a year. Published estimates of her personal wealth range from £1.83m to more than £3m, but they are unverified and cannot be compared directly with the company's net assets.
She was banished at the final roundtable on 30 October, voted out with help from fellow Traitor King Kenny, while Romesh Ranganathan and Sebastian Croft took £41,500 each for their charities. Here is what the filings show, and where they stop.
Maya Jama at a glance
| Item | Detail | Status |
|---|---|---|
| Born | 14 August 1994, Bristol (aged 32) | Public record |
| Main company | MIJ & Co Entertainment Ltd: net assets £4,025,070 | Filed accounts, 31 Jan 2026 |
| Net worth estimates | £1.83m to "over £3m" | Unverified, press |
| Love Island fee | £750,000 to £800,000 a series | Reported, never confirmed |
| Celebrity Traitors fee | About £40,000 | Reported, not confirmed for her |
What the new MIJ & Co accounts show
MIJ & Co Entertainment Ltd (company number 10581608) is registered as a media representation business. The accounts name Jama as its controlling party, and it had two employees on average. They were filed at Companies House on 30 October 2026, and the Daily Mail's report on them was picked up by Geo News. We read the filings themselves:
| At 31 January | 2024 | 2025 | 2026 |
|---|---|---|---|
| Cash at bank | £1,305,110 | £2,157,427 | £2,478,732 |
| Investments | £406,574 | £830,577 | £1,395,445 |
| Debtors | £630,175 | £245,556 | £804,388 |
| Creditors due within a year | £516,670 | £585,600 | £623,166 |
| Net assets | £1,825,911 | £2,630,941 | £4,025,070 |
Net assets rose 53% in the latest year. On investments, the company added £517,193 of investments, sold £106,395 and booked a £154,070 upward revaluation, with the portfolio valued on an open-market basis by St James's Place Wealth Management.
Most of the creditors figure, £604,453, is tax and social security owed by the company. "Other debtors" jumped from £119,083 to £589,876, and the accounts don't say who owes that money.
The timing matters. These numbers stop at 31 January 2026, before Celebrity Traitors began filming in May and before this summer's Love Island. The filings do not show whether the company had received or accrued any related income by 31 January 2026.
Why £4m is not her net worth
Net assets are what a company has left after its debts, and three gaps stop that figure being read as her personal wealth:
- No income statement was filed. As a small company MIJ & Co doesn't have to publish one, so turnover, profit, salary and dividends are all invisible.
- Company assets are not personal assets. The tax treatment of money taken from the company depends on how it is paid.
- Her personal balance sheet is private. She told Fortune in 2025 that her London home had been "an amazing financial investment", but its value and any mortgage aren't public.
The published estimates don't settle it either. Capital XTRA said £1.83m in January 2026, Finance Monthly said more than £2m in October 2025 and a 2024 report said over £3m. None shows a method, and the filings do not establish her personal net worth. We aren't offering a replacement figure, because the filings can't support one. Pages quoting much larger sums without sources are best ignored.
The skincare company looks very different on paper
MIJ Masks is the venture she told Fortune she was most proud of, and its first launch sold out in 2020, by her account. MIJ Masks Ltd reported net liabilities of £331,841 at 30 September 2025, up from £313,079 a year earlier and £237,796 the year before that, with no employees.
Press reports have said the business is "worth over £300,000" (Capital XTRA) and that its profits rose nearly 25% (Finance Monthly). Micro-entity accounts contain no profit figures and don't put a value on a brand, so they can't disprove a valuation. What they do show is a company whose liabilities exceed its assets on paper. They don't reveal who is owed the money.
Where her money comes from
- Love Island. The Sun's £800,000 a series, relayed by BANG Premier, and Capital XTRA's £750,000 are the usual numbers. ITV hasn't confirmed either.
- Celebrity Traitors. A flat £40,000 is widely reported, although last year's contestant Joe Marler said he got £30,000. The prize pot goes to charity.
- Brand deals. She is an ambassador for Rimmel London, and The Sun reported a six-figure deal with Beauty Works, according to Capital XTRA. Headlines in The Times and The Sun this week suggest deals of up to £1m after Traitors. That is a forecast, not a signed contract.
- Investments. She is an investor in the plant milk brand Sproud, in a deal whose size was not revealed, City AM reported, and told Fortune she had also backed an app called BlackBook.
Two newer companies to watch
Companies House lists Jama as a director of two recent additions. MIJ Productions Ltd was incorporated in March 2025 under an advertising classification, with first accounts due by 5 December 2026. Penny Property Holdings Ltd, set up in September 2025 as a property letting company, registered a Lloyds Bank charge over a property in August 2026. Neither has filed accounts yet, so neither is included in the figures above.
Could she retire at 40?
The Daily Mail, as relayed by Geo News, reported that her financial advisers told her she could afford to retire by 40, and that she wants to make a lot more money first. We can't test that claim from the outside. What the filed numbers do show is cash and investments building up inside her company year after year. We've seen similar patterns in Claudia Winkleman's Little Owl accounts and Ross Kemp's Freshwater Films.
LADbible reports she has donated what she would have won to her chosen charity, Action for Children. For other self-made media fortunes, see Molly-Mae Hague's and Lorraine Kelly's.
