Born Hasmiza binti Othman on October 24, 1971, in Machang, Malaysia, Dato Seri Vida has a projected net worth of $20 million in 2024. She is a successful businesswoman most recognized for her Vida Beauty cosmetics line. She is a well-known individual in Malaysia thanks in great part to her vivid personality and ostentatious flair.
Vida’s brand, Vida Beauty, gained popularity thanks to her original marketing strategies, therefore launching her path of success. She extensively spent in advertising, yet the brand first suffered. Her tenacity paid off, though, when her radio ads made her items a hit.
| Biodata | Details |
|---|---|
| Full Name | Hasmiza binti Othman |
| Known As | Dato Seri Vida |
| Date of Birth | October 24, 1971 |
| Age | 52 years old (as of 2024) |
| Birthplace | Machang, Malaysia |
| Nationality | Malaysian |
| Profession | Entrepreneur, Singer, Influencer |
| Famous For | Founder of Vida Beauty |
| Net Worth | $20 Million (as of 2024) |
| Spouse | Fairuz Ahmad Zainuddin (m. 2014–2017) |
| Children | Cik B, Kacak, Muhammad Edrie, Muhammad Eddie |
| Education | Universiti Sains Malaysia |
| Instagram Followers | 2.9 Million |
Early in her career, Dato Vida ran over various financial difficulties. She drew out a sizable loan to pay for her first salon. Originally struggling, Vida persevered and turned things around to make Vida Beauty among the most known brands in Malaysia.
Vida started selling wellness items and cryptocurrencies out of her company. Her company sense helped her to expand and broaden her enterprise. Apart from cosmetics, her activities in several sectors greatly added to her net value.
Having almost 2.9 million Instagram followers, she is also a big social media influencer. Vida interacts with her fans using her platform to advertise her companies. Her postings usually highlight her opulent way of living, family events, and commercial promotion.
Her signature is now her bombastic approach. Vida is well-known for accessorizing with big jewelry, bold clothing, and sometimes even a tiress. Her business has flourished in a cutthroat industry thanks in part to her ostentatious image.
Apart from her commercial activities, Vida also engaged in entertainment. She starred in her own advertising, frequently in viral-popular snappy campaigns. Among her most unforgettable displays of her marketing genius is her “I am Me” campaign.
Additionally a viral sensation is Dato Vida’s daughter Cik B. Like her mother, Cik B has risen to social media celebrity with millions of followers. Their intimate relationship is well-documented; mother and daughter typically take front stage.
Vida has also been a volunteer. Renowned for sponsoring a Kelantan football team on the proviso that the stadium be painted pink, she Her philanthropy reflects her audacious nature and her dedication to her hometown.
Vida is not ashamed even though her money and lavish lifestyle draw criticism. She welcomes her flamboyance since she knows that part of her success is her strong character. Her capacity to make profit from attention is unparalleled.
1. What is Dato Vida’s net worth?
Dato Vida’s net worth is estimated to be $20 million as of 2024.
2. What is Dato Vida famous for?
She is famous for founding the cosmetics brand Vida Beauty and her vibrant, flamboyant personality.
3. How did Dato Vida start her business?
Dato Vida started her business from scratch, taking a large loan to open her first salon before her brand Vida Beauty gained popularity.
4. What are some of Dato Vida’s ventures?
In addition to cosmetics, Dato Vida has ventured into wellness products and cryptocurrency.
5. Who is Dato Vida’s daughter?
Her daughter, Cik B, is a viral TikTok star with millions of followers.
6. What is Dato Vida’s educational background?
Dato Vida studied at Universiti Sains Malaysia, where she majored in Malay literature and history.
